Updated 1 month ago by Sofia Quintero

In this section, you will learn everything you need to know about creating research projects in NomNom.

Projects are specially designed to help you curate research data and tell a compelling story around your findings. You can think about projects as your research scrapbook. Projects are used to collect evidence and share research findings with the rest of the organization.

How it works

A project has 2 sections: Overview and Feedback

The Overview

Here you can describe your project, record ideas, summarize findings and provide useful context behind the research work. In this section you can:

  • Add a title and description to your research project.
  • Write research summaries or insights
  • See a list of data or files used to back up your research
  • Manage the status of your project.
  • Assign a score to your project (Prioritize projects)
  • Add labels to your projects (i.e.product areas, verticles, touch points etc)
  • Subscribe to email updates


This section helps you curate data points, customer feedback and research artifacts that work as evidence to back up your conclusions. In this section you can:

  • Add highlights or verbatims from customer feedback
  • Add links to anything, from Invision prototypes, user testing sessions to video interviews.
  • Add all kind of images, from post-it walls to screen grabs.
  • Start conversations with team members on any research finding
  • Search and filter data inside your project

Adding data to projects

There are three ways to add data to projects:

From search:

Full documents can be added to a project by clicking on Add Data in the top navigation. If you want to add a highlight to a project just highlight the text, click on the highlight and use the add project functionality in the comment box.

From the uploads menu in your project:

Select the type of document you want to upload, select your document or multiple documents and upload. Easy!

Automatically add highlights to projects

Any highlight with tags you specify will be automatically added to your project. You can set up tracking by clicking on ⚙ cog icon and selecting Track feedback option.

Removing data from projects

You can delete individual documents by clicking the trash can icon on the right-hand side of the document.

To remove multiple documents simply hover and over the docs, select them and click remove documents.

Subscribing to project changes

You can choose to receive updates about any changes to a project.
If any of the following changes happen updates will be included in your notification email:

  • New content (document or highlight) is added
  • Project's open or closed status changes
  • Project's score is set or changed (read more about project scoring here)
  • If a project is linked to a Jira issue and that issue's status changes (read more about Jira integration here)

You can choose to receive weekly or daily notification emails.

When are notification emails sent? Emails are sent every day at 8 am UTC. You'll not get an email if none of the subscribed projects change within selected notification time range.

To subscribe click on the bell 🔔 icon.

When you subscribe the icon's color will change to green.

Prioritization and score system 

In this section, you will learn everything you need to know about prioritizing your research projects in NomNom.

In order to help you surface the most impactful work, we designed a simple scoring system that can help you decide what to work on next.

Here's how it works:

The score is calculated based on three dimensions:

* Reach: 1-10 * Impact: 1-10 * Ease: :1-10

For each dimension, you can assign a value from 1 to 10.



Reach refers to how many customers could be impacted by a specific project or feature. For example, if a feature will only benefit 10% of your users, that could be considered a low reach feature, and you may want to assign a low value to it, for example, 2. On the other hand, if a specific project may impact 80% of your customers you may want to assign a higher value to it, for example, 8.


Impact refers to how much you and your team think the feature could make a difference. For example, if a feature that can help you increase user engagement by 15% you may consider it very impactful so you may want to assign a higher value, like 9. High impact projects can be considered potential big wins for your customers and the business. Low impact features, for example, features that will not add value to customers directly may fall into low values like 1-3.


Ease refers to how much effort you and your team will have to put into the feature or project to make it happen. If a project may take you several weeks and multiple team members you may want to use a low value like 2. If instead, the feature could be researched, built and tested in a couple of hours you may want to give it a high a value like 9. Essentially, the higher the number, the easiest is to execute and implement.

Prioritizing your projects using a scoring system will help you not only to identify important work but it also will give you the flexibility to reassess your initiatives as time and circumstances change.

If you want to learn more about using scores to prioritize your work, we recommend to check out these two frameworks: RICE by Intercom and ICE by Sean Ellis.

Research projects help you share customer insights easily 💪

👉If you have any questions, please click on the contact button on the right-hand side of this page or on the live chat icon at the bottom of this screen 💬

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